It's a Baguette! The iconic Fendi Baguette Turns 25

FENDI celebrates the 25^th Anniversary of the iconic FENDI Baguette bag with eye-catching interpretations of the cult classic.

The Fendi Baguette is no stranger to being in the spotlight. Since its launch in 1997, the iconic bag quickly rose to stardom thanks in part to its appearance on cult TV show Sex and the City. Designed by Silvia Venturini Fendi, the It-bag has maintained its status and remains one of the most sought after bags today. Effortless and utterly chic, its versatile silhouette and functional design complements the stylish wardrobe seamlessly.

“It was a special day when I designed this bag; the stars aligned. The horoscope said it was a Fendi day.” – Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, Fendi

To celebrate its 25th year anniversary, a slew of exclusive re-edition handbags were launched in conjunction with a star-studded fashion show in New York City—a tribute to the city "in which its place in pop culture history was sealed". In addition, Marc Jacobs, Tiffany & Co., Sarah Jessica Parker and Japanese luggage brand Porter were invited to reimagine the cult classic.

Prev6 of 6Next

Form and Function

Nylon FENDI Baguette bag; and Nylon FENDI Baguette bag.

These utilitarian variations are great for the sporty chick.

Photographer: Soon Lau

Associate Art Director: Khairani Ramli

Fashion Director: Ai Lim

[/tps_title]

Prev6 of 6Next

“I didn’t want to do a traditional ‘collection’ for the anniversary. Rather it’s a celebration of a time, of the moment the Baguette became famous. I relate that time to a sense of freedom in excess and fun – both qualities the Baguette possesses.” – Kim Jones, Artistic Director of Womenswear, Fendi

At the show, various versions of the Fendi Baguettes made an appearance on the runway. Available in numerous colours, textures and materials, the Fendi Baguette is renewed through a uniquely modern lens. Meanwhile, aficionados will undoubtedly recognise the hue of Tiffany Blue that decorates the famed arm candy effortlessly. Elsewhere, expect Sarah Jessica Parker’s notable statement “It’s not a bag, it’s a Baguette” inscribed inside each of her capsule Baguettes.

View this post on Instagram

A post shared by SJP (@sarahjessicaparker)

– – – – –