Courtesy of Louis Vuitton

Following in the footsteps of Hermès x Apple, Michael Kors and Tag Heuer, Louis Vuitton is the latest luxury brand entering the wearable tech market.

The fashion house is launching its first smartwatch, the Tambour Horizon, which runs on Google’s Android operating system. Available in three different case styles and 60 interchangeable strap options (30 for men and 30 for women), the Tambour watch comes with endless customisable options. And much like Vuitton’s monogrammed bags, the watches are also able to be customised with your initials.

To celebrate the launch, Vuitton tapped Jennifer Connolly, Jaden Smith, Catherine Deneuve, Miranda Kerr and more to star in the watch campaign titled ‘Connected Journeys.’

Connected Journeys. The adventure begins with the new Tambour Horizon Connected Watch by #LouisVuitton. Explore the connected journeys now at louisvuitton.com. Link in bio. #LVConnected Featuring Jennifer Connelly, Catherine Deneuve, Jaden Smith (@c.syresmith), @doonabae, @ebizoichikawa.ebizoichikawa, Urassaya Sperbund (@urassayas), Lu Han (@7_luhan_m), Victor Cruz (@teamvic), @MirandaKerr, @AdeleExarchopoulos, @LauraHarrier and Gong Yoo.

A post shared by Louis Vuitton Official (@louisvuitton) on Jul 11, 2017 at 1:01am PDT

According to Business of Fashion, prices for the Tambour watch start at £1,950 for the case and £235 for a watch strap, making Vuitton’s style over £500,000 more expensive than Hermès’ Apple watch.

While more and more luxury designers are entering the smartwatch market, the wearable tech has yet to take off on the same level as the smartphone. Regardless of where the market is headed, however, Louis Vuitton is joining along for the ride. “We don’t know where the industry of connected objects is going, but we know it’s going to be massive,” Louis Vuitton chairman and chief executive Michael Burke told BoF.

You can now shop Vuitton’s Tambour Horizon collection at louisvuitton.com.

This article originally appeared on Harper’s BAZAAR US.