The Gucci Cosmos exhibition in Shanghai celebrates the House's 102-year history.
Gucci takes us on an adventure through the House's 102-year history with their first Gucci Cosmos exhibition in Shanghai. The immersive exhibition kickstarts its journey at the fashion hub of China before traversing the world. "A love letter to Gucci's Florentine roots" and its enduring creativity, the exhibition explores Gucci's rich heritage and iconic designs rooted in Italian craftsmanship and tradition.
Gucci presents their first Gucci Cosmos Exhibition in Shanghai.
The exhibition was conceived by British contemporary artist Es Devlin and curated by eminent Italian fashion theorist and critic Maria Luisa Frisa. Together, they created eight "worlds" filled with treasures from the Gucci Archive (many previously unseen) to showcase Gucci's unwavering principles and journey since its founding in 1921.
"The Gucci Cosmos exhibition is an immersive experience in which the House’s origin story and its history are continuously put to the test by the imagination of the future.”—Maria Luisa Frisa
Zoetrope
As Gucci aficionados would know, Gucci has always been inspired by the equestrian world. “Zoetrope” celebrates this connection with large format screens and video footage of a galloping horse. In this room, discover how the House’s equestrian icons, namely the Horsebit and the green-red web stripe, have inspired Gucci’s creative directors.
