Gucci is serious about reducing the environmental impacts of the fashion industry – the house announced today, 12 September, that it’s now completely carbon neutral.
In a statement, the brand said that it’s offsetting all its annual greenhouse gas emissions through four REDD+ projects that support forest conservation around the world.
Marco Bizzarri, President and CEO of Gucci, said: “A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG (greenhouse gas) emissions across our supply chains.”
“Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability.”
Gucci operates with a ‘scrap-less program’, which uses far less water and chemicals to treat leather and reduces the GHG emissions related to transport.