As states like Alabama and Georgia attempt to strip women of their rights to abortion, Alessandro Michele is looking back to the feminist movement of the ’70s for inspiration. Mirroring the current political climate, the designer advocated for women’s reproductive rights and equality with Gucci‘s Cruise 2020 collection.
Staged in Rome at the Capitoline Museums, the fashion house’s latest runway show was all about freedom, self-expression, and gender equality. The concept centered around a very important date in Italian history: May 22, 1978, the day that abortion became legal in the country. Michele paid homage to the historic day by embroidering the date ‘22.5.78’ across a mini capelet.
A purple jacket echoed the same sentiment with the ’70s feminist slogan “My Body, My Choice” emblazoned in bold type across the back.