There’s no stopping pop icon Jennie.
Jennie is a force to be reckoned with. She’s more than a pop icon; she’s a global phenomenon. Now, she’s adding a new feat to her repertoire as Global Ambassador for Ray-Ban and Ray-Ban Meta.
With a collaboration that bridges the realms of elegance and innovation, Ray-Ban and Ray-Ban Meta reveal a campaign that marks a first for their creative visions. At the same time, Jennie is at the heart of this campaign. Her radical aesthetic and magnetic energy embody the essence of fashion, making this union possible.
Jennie is crowned as Global Ambassador for Ray-Ban and Ray-Ban Meta
The campaign takes on a bold exploration of minimalism infused with striking red hues as a homage to Jennie’s iconic stage name—Jennie Ruby Jane. As we dive deeper into the Ray-Ban Meta narrative, soft blue hues continue to dominate. At the same time, each frame captures the seamless synergy between high fashion and next-generation Meta technology. As a result, each frame is a celebration of her dynamic allure and personality.
In a statement, she confessed her excitement for this new role.
“I’m really happy to be partnering with Ray- Ban – it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that, ” says Jennie.
Take a peek at the campaign here:
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Here are a few exclusive behind-the-scenes images from the shoot:
The selected styles are now available for purchase in Ray-Ban stores. This also includes EssilorLuxottica retail locations, Sunglass Hut and select optical retail partner stores in Malaysia.
