Images: Tommy Hilfiger
Jisoo for Tommy Hilfiger Spring 2025
This spring, JISOO is about to make modern sophistication all the rage with her most recent collaboration with Tommy Hilfiger.
Tommy Hilfiger has announced the Korean star as the face of its Spring 2025 women’s collection. This marks JISOO’s third collaboration with the iconic brand, further cementing her position as an influential global fashion powerhouse.
Wearing tailored classics with a relaxed twist, JISOO embodies timeless prep with understated elegance. True to form, the collection is brimming with fluid silhouettes, oversized fits, and preppy staples infused with nautical-inspired details.
JISOO’s Evolving Style
And JISOO’s girl-next-door allure is just a perfect fit for Tommy Hilfiger (just check out the photos). Her natural charm effortlessly showcases the house’s new direction, blending glamour with everyday wearability. Key pieces include Breton-striped Henleys, tailored mini-skirts, and cropped navy blazers adorned with gold buttons. Additionally, JISOO also models selections from the Sofia for Tommy capsule co-created with Sofia Richie Grainge.
“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” says JISOO. “I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign.”
“I have always been inspired by the women redefining culture, and JISOO is the perfect embodiment of this movement,” says Tommy Hilfiger. “She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma.”
Known for her monumental career with South Korean group BLACKPINK and solo ventures into acting, JISOO debuted as a brand ambassador for Tommy Hilfiger in 2024, when she also headlined the label’s Lunar New Year campaign.
The Tommy Hilfiger Spring 2025 collection is available at tommy.com and Tommy Hilfiger Malaysia stores. Check out BAZAAR’s special editorial with JISOO and Tommy Hilfiger here, and find out more about this collab as we talk to both the star and the designer in this insightful interview.
