Four times a year, fashion search engine Lyst rounds up the most popular designer brands and products around by analysing search and social data.
To compile the results, the company analyses the online shopping behaviour of more than five million shoppers, who are searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Here are the 10 most coveted products for the first quarter of 2019.
Sandy Liang shearling jacket
One of only two products on the list that isn’t an accessory is Sandy Liang’s shearling jacket with it’s animal-print trim. The brand is fast becoming a sensation for its cool New York-inspired pieces – and its relatively affordable prices are clearly helping to drive sales as well as buzz.
Jacket, approx. RM1,774.40, Sandy Liang at Shopbop