Four times a year, fashion search engine Lyst rounds up the most popular designer brands and products around by analysing search and social data.
To compile the results, the company analyses the online shopping behaviour of more than five million shoppers, who are searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Here are the 10 most coveted products for the first quarter of 2019.
Fendi baguette bag
A product that is clearly as popular as ever is Fendi’s baguette bag, which comes in as the second most popular tote and the sixth most popular product of this quarter of the year.
Bag, approx. RM10,236.70, Fendi