Four times a year, fashion search engine Lyst rounds up the most popular designer brands and products around by analysing search and social data.
To compile the results, the company analyses the online shopping behaviour of more than five million shoppers, who are searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Here are the 10 most coveted products for the first quarter of 2019.
Nike Pro hijab
While searches for the hijab have steadily been increasing since its release last year, demand went up 125 per cent on Lyst this quarter after French retailer Decathlon abandoned its plans to sell a sporting hijab following threats and a surge of complaints. The news boosted Nike’s social mentions by 4,900 per cent.
Hijab, approx. RM135.16, Nike