Gucci is the most popular destination for designer bags among millennials, according to a new report.
The brand has seen a 595 percent increase in full-price sell-outs in the first half of 2017 compared to the same period in 2016, reports WWD. This contrasts with a study published last year that said millennials were less concerned with brand names when it comes to luxury bags with a bigger focus on quality and style. The younger generation are reportedly more considered when it comes to choosing a bag, taking longer to decide which to buy.
Well, it looks as if Gucci has managed to crack the code – incorporating unique, distinguishable signatures with quality materials.
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“For millennials, these kind of [luxury items] represent better value as they’re a way to affiliate with a brand or lifestyle but can be worn across multiple looks and in different stylings,” said Katie Smith, senior retail editor at Edited, the retail analysis organisation that conducted the study.