14 Rising Fashion Brands to Shop This Fall

The up-and-coming designers to put on your radar now.

Words by Alison S. Cohn

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There’s never an easy time to build a new fashion label. But these rising brands made big moves—like making their runway debuts or launching a new womenswear category—in the midst of a global pandemic. Fashion in 2022 isn’t about being on trend so much as it is about having a deeply original sense of personal style. And so, these designers go their own way, offering unique looks that suit every individual style personality.

Love fresh takes on tailoring? Check out Sukeina’s origami folds, Interior’s asymmetrical cuts, Puppets and Puppets’ fruit prints, or Saint Sintra’s trompe l’oeil bows. Handcraft and one-of-kind upcycled pieces more your thing? Diotima does its crochet work with artisan partners in Jamaica, while Sindiso Khumalo teams weaving, printing, and embroidery workshops in South Africa and Burkina Faso. Meanwhile, Conner Ives, Jawara Alleyne, and Dauphinette turn deadstock fabric into treasure. Searching for the perfect unconventional LBD? Look no further than the daring cutouts and delicate strap details at Maximilian and Nensi Dojaka.

Sukeina

Sukeina means “bright light” in Wolof and is the name of designer Omar Salam’s late mother. Salam, who was born in France to parents from Senegal and Mauritania, and was later adopted by an American woman, draws inspiration from his personal history for his signature paneled dresses and separates made in New York using intricate West African braiding techniques. “It sounds a bit cliché, but we are more connected than we know,” he told BAZAAR earlier this year. “The idea comes from that possibility.” For fall, he’s also experimenting with a new origami tailoring technique.