Burberry – ‘See Now, Buy Now’ Launch



Burberry seamstress demonstrates hand stitched product customization

Burberry celebrated its latest September 2016 collection with an event at its Marina Bay Sands store in Singapore.

Guests at the event were able to watch a screening of the brand’s latest runway show, which took place on Monday 19 September as part of London Fashion Week, at the brand’s new show venue “Makers House” in London’s Soho. This runway show also mark’s Burberry’s launch of their “See Now, Buy Now” revolution.

“The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves,” said Burberry chief creative officer and chief executive officer Christopher Bailey in a statement.

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The origins of the new men’s and women’s collections, which were shown together for the first time, are found in the spirit of Nancy Lancaster’s interior and garden designs and Virginia Woolf’s novel ‘Orlando’.

Inspired by a reflection on the way a house changes its character over the centuries driven by the people, clothes and cultures that inhabit it, the collection combines noble and authentic fabrics, blending denim and sweatshirting with cashmere and pajama silks. It blurs masculine and feminine, casual and formal, night and day, all mixed together to create a new reality born of all the moments that have gone before.


British singer/songwriter Georgie performing at the Burberry Event

As part of the in-store event, British singer-songwriter Georgie performed five tracks live including ‘This Ain’t Heaven” and “Life After Fear”, marking her first performance in Asia.
The entire men’s and women’s runway collection including the make-up look premiered today is now available to purchase globally, including through Burberry’s physical and digital retail network, shipping to over 100 countries.

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