Inside Longchamp’s Largest Boutique Opening in The Exchange TRX

A star-studded affair.

Parisian fashion house Longchamp celebrated a significant milestone on 3 February 2024 with the grand opening of its largest boutique in Malaysia. Located at the elite The Exchange TRX, the dazzling affair was attended by the esteemed Longchamp Ambassador Kim Se-Jeong and a line-up of other local luminaries.

The boutique opening was nothing short of spectacular, with the radiant Kim Se-Jeong making a showstopping entrance donned in a stunning billowing dress from the Longchamp SS24 collection. As eager fans awaited her arrival, her poise and elegance added an extra layer of brilliance to the afternoon of glamour, and her gracious interaction with her fans only heightened the excitement.

In attendance was Mr. Jean Cassegrain, President of Longchamp, and local personalities who brought their unique flair to the celebration. Daiyan Trisha, Eyka Farhana, Mimilana, Jestinna Kuan, May Ho, and Phei Yong, who showcased their distinctive style in their finest Longchamp attire.

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Everything you need to know about Longchamp’s largest boutique in The Exchange TRX:

The new Longchamp boutique in The Exchange TRX, which spans 2,893 square feet, offers full collections of bags, small leather goods, and accessories for both women and men, as well as shoes and ready-to-wear for women.

As you enter, you’ll be greeted with a warm, inviting atmosphere resembling a Parisian apartment. Your eyes will gravitate towards the brand’s signature silhouettes showcased on the display, which beautifully take inspiration from bookshelves juxtaposed with prints, books, and decorative objects that evoke the themes and colours of each seasonal collection.

On the right side, you’ll find a relaxing haven with its plush lounge chair and sleek coffee table. In the middle, the iconic Le Pliage takes centre stage with a library-inspired wall decked with the various greens of the Longchamp hue. Here, you will uncover the signature bags neatly stored according to their colour and format for more leisurely perusal.

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For a fuss-free shopping experience, customers will find a VIP lounge that offers an exclusive space to engage in a personalised journey to finding your perfect companion.

All in all, the boutique opening was a celebration of fashion and a testament to the brand’s enduring legacy. The event brought together every fashion enthusiasts, creating an unforgettable afternoon that will be remembered in the annals of luxury fashion.

Address: Lot G.38.0, Ground Level, The Exchange TRX 55188 Kuala Lumpur, Malaysia

Discover more here.



All images courtesy of Longchamp

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.