Off-White Launches More Affordable Collection For Those Not Wanting To Spend RM3,200 On A Hoodie

Since its 2013 launch, Off-White has amassed a cult-like following with its effortlessly cool streetwear, cheeky logos, and A-list following. For those not willing to shell out $300 – $800 for a hoodie, however, the Virgil Abloh-helmed brand is launching a lower-priced capsule collection that’s a bit more budget-friendly.

Aptly called “For All,” the new range targeted to millennial shoppers includes graphic t-shirts and hoodies at a more affordable price point. The unisex pieces range from $95 for a tee to $170 for a sweatshirt, making the streetwear-infused staples a little more accessible than Off-White’s standard collection.

An Off-White For All sweatshirt.

SHOP OFF-WHITE PIECES

“The price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point,” Abloh said in a statement.

See also
Dior's Latest Miss Dior Handbag is a Must-Have

For All may be the first of Off-White’s foray into more affordable pieces in the future. According to Business of Fashion, Abloh said, “I plan to [launch affordable collections] periodically but with the freedom to decide where and when in each instance.”

The brand’s latest venture comes after a year filled with several new projects helmed by its founder and creative director including collaborations with NikeWarby Parker, and an upcoming collection with Ikea.

Off-White™ c/o @Nike “Zoom Fly”

A post shared by Off-White™ (@off____white) on

The For All collection will be available to shop in Off-White stores only starting today. The brand has locations in New York, Paris, Toronto, London, Hong Kong, and more.

See also
Cara Delevingne Poses Nude And Channels Janet Jackson In A New Balmain Campaign

From: Harper’s BAZAAR US