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It was a big year for celebrity fashion, but one global superstar had more influence on our style than anybody else, according to Lyst’s 2017 ‘Year in Fashion’ report. The global search engine has ranked the celebrity responsible for the most searches for specific products and designers this year, causing items to sell out in seconds around the world. The winner? Rihanna, of course.
The singer turned beauty mogul, fashion entrepreneur and creative director of Puma is known for always wearing the most statement designer pieces before anyone else (from those tasselled Saint Laurent boots to that Burberry cap) – and it seems that her fashion pull has only gone from strength to strength in 2017.
The Lyst report stated that Rihanna sent searches “soaring” for Puma, Off-White, Molly Goddard, Gucci and Raen.
Next on the list was Selena Gomez, who has had quite the year in the spotlight. Her 120 million Instagram followers have helped to contribute to searches for Coach (of which she is the face and designed a handbag for this year), Louis Vuitton, Sandy Liang and Rouje.
The ‘Bella Hadid effect’ was third on the list in terms of fashion influence, sparking searches for denim trends and labels such as Re/Done, Ksenia Schnaider and Grlfriend.
The soon-to-be royal bride Meghan Markle, whose style pull is only going to get stronger from now on, followed Hadid on the list. She encouraged us to search for British brands like Burberry, Barbour and Hunter, as well as smaller labels including Misha Nonoo (the friend and fashion designer who is said to have set her up with Prince Harry) and sunglasses label Finlay & Co.
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Markle’s future sister-in-law the Duchess of Cambridge was next, with this year’s unofficial endorsements of Erdem, Roland Mouret and Dolce & Gabbana encouraging search traffic for those brands.
Melania Trump followed, while A$asp Rocky, Harry Styles, Kylie Jenner and Emily Ratajkowski were also ranked in the top 10.
Find out more about the biggest fashion trends and influencers of 2017 by checking out Lyst’s ‘Year in Fashion’ report here.
From: Harper’s BAZAAR UK
