Prada Linea Rossa Reinvents the Iconic “Red Line” with a Campaign That Celebrates the Invigorating Energy of Movement.
The human body, in all its glory and form, has been a source of inspiration in both art and in fashion, shaping the way we dress today. Inspired by the human physique, Prada Linea Rossa was engineered with form and function at the forefront of its design. Finding the right mix between innovative technical fabric innovation and modern luxury, the collection delights in freeing the wearer as they navigate through the challenges of their daily activities.
To capture the essence of the collection, Prada enlisted five unique talents to front Prada Linea Rossa’s Spring/Summer’21 campaign. The talents include Cai Xu Kun, Briana King, Rachelle Vinberg, Austin Augie and Le’Andre Sanders who are impeccably dressed in Prada Linea Rossa Spring/Summer’21 collection. The brand’s iconic “red line”—reinvented as demarcations in sporting arenas—punctuates throughout, uniting the sporty campaign taken across skate parks in Los Angeles, USA and Shanghai, China.
Available in classic shades of white, black and grey, the collection’s modern aesthetic is emphasized by its lightweight and streamlined silhouette that alternates between “body-hugging and free-flowing”, allowing wearers to revel in the unending joy and energy of movement.
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All images courtesy of Prada.
This article originally appeared in Harper’s BAZAAR Malaysia May 2021 issue.