Orange or Magenta—take your pick.
When it comes to embracing colours, RIMOWA has established itself as a leader in the game. With the unveiling of the well-loved ballerina pink, rosewood, and nautical, RIMOWA steps into the spotlight with new colourways in the Essential and Groove collections.
Introducing Orange and Magenta
An audacious splash of vibrancy, the two hues are a beautiful celebration of self-expression, creativity and pure joy. Rooted in expressive design movements, these shades channel the spirit of Pop design. Bold yet dynamic, these eclectic colours pay tribute to exhilarating moments of discovery and the essence of summer. Orange takes the spotlight with its energetic glow, calling to mind the thrill of new experiences. On the other hand, Magenta—another favourite—features a deep, luminous fuchsia that makes a playful statement at every glance.
Combine them, and you create a narrative that’s undeniably eclectic and brims with energy. In the campaign accompanying the launch, the iconic Spanish actress Rossy de Palma embodies the vibrant spirit of the latest colourways. She gracefully moves through a whimsically adorned home. As you watch on, the campaign takes in her surroundings with a magnetic allure. Through the curated collection of objects, the exquisite RIMOWA Orange and Magenta suitcases and bags make a triumphant statement.
Take a peek at the campaign below:
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Created from premium polycarbonate, the RIMOWA Essential range continues to transform while maintaining the brand’s signature heritage through its craftsmanship and cutting-edge technology. The design features a stage-free telescopic handle, a smooth Multiwheel system, TSA-approved locks, and a complimentary leather address tag.
Inside, the Essential collection reveals a dual-organisation system—a lifesaver for every savvy traveller, allowing them to stow their belongings with ease. Here, one side boasts a fully zipped compartment, while the other features RIMOWA’s innovative Flex Divider—a compression system designed to help travellers pack efficiently without sacrificing style. Plus, the collection is also backed by the Maison with a lifetime guarantee.
That’s not all. This symphony of colours is then elevated with a curated selection of travel accessories reimagined in vibrant Orange, including the RIMOWA Trifold Toiletry Pouch and Packing Cubes. However, the beauty doesn’t just end with the suitcases. The RIMOWA Groove Cross-Body Bag Small makes a splash in these electric hues. Additionally, new colours like serene Chalk and warm Cognac hues caught our gaze with their sophistication, while the RIMOWA Groove Shopping Bag now also graces the shelf in a stunning Burgundy.
No matter the hue, Orange and Magenta are a perfect way to express your style and individuality. So, which one is your heart telling you?
