As the year draws to a close, it's time to look back at some of the high-profile women who have shaped our buying decisions over the past 12 months. Global fashion search platform Lyst has named and ranked the most influential celebrities in fashion by monitoring spikes in demand and social media mentions generated by 50 global superstars during the course of 2018, by looking at search and sales response to some of their most talked-about outfits.
1. Kylie Jenner
Her style might not necessarily appeal to those over the age of 25, but the numbers don’t lie; Kylie Jenner is officially the most influential celebrity of the year in terms of style. The reality TV star and beauty entrepreneur has driven more than two million searches this year, from Adidas tracksuits and Dior sunglasses to Victoria’s Secret underwear and Alexander Wang mini dresses. The pink mini dress that she wore to her birthday party saw searches for ‘pink dresses’ increase 107 per cent in the following 48 hours.