As the year draws to a close, it's time to look back at some of the high-profile women who have shaped our buying decisions over the past 12 months. Global fashion search platform Lyst has named and ranked the most influential celebrities in fashion by monitoring spikes in demand and social media mentions generated by 50 global superstars during the course of 2018, by looking at search and sales response to some of their most talked-about outfits.
2. Kim Kardashian
Kylie Jenner might now have the edge when it comes to fashion, but sister Kim Kardashian still has the power to boost sales through her fashion choice. She helped revive the Fendi logo when she posted a photo dressed head-to-toe in the FF “Zucca” monogram, helping boost searches by 16 per cent month on month.