The 10 Most Influential Women In Fashion Have Been Revealed

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As the year draws to a close, it's time to look back at some of the high-profile women who have shaped our buying decisions over the past 12 months. Global fashion search platform Lyst has named and ranked the most influential celebrities in fashion by monitoring spikes in demand and social media mentions generated by 50 global superstars during the course of 2018, by looking at search and sales response to some of their most talked-about outfits.

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3. The Duchess of Sussex

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This time last year the then-Meghan Markle was a newly-engaged woman preparing to be inducted into the royal family. Flash forward 12 months and she’s a married duchess with a baby on the way. Part of the appeal with the former Suits actress is her polished yet modern look that deviates from the more traditional style favoured by the royal family. Her wedding dress choices caused huge spikes in searches for both Givenchy and StellaMcCartney, while her daytime looks have also inspired millions of shoppers to try a ‘boat neck’ or ‘tuxedo dress’. On average, if Meghan wears a
designer, Lyst reports that brand will see a +200 per cent increase in search demand over the following week.

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