The identity of the modern woman is boundless and incredibly nuanced. It has become imperative for contemporary fashion brands to recognise the multifaceted nature of women, adapting the perspective on traditional femininity into a more inclusive definition. BAZAAR spotlights three local brands that are pushing forward this female empowerment agenda, in the wake of International Women's Day.
With a focus on designing everyday pieces to be easily incorporated into your wardrobe, Oh Sebenar’s classic garments keeps the contemporary woman in mind as getting ready in the morning becomes a breeze. What’s even better is their #NOTYOURRIVAL campaign, featuring two t-shirts and the proceeds from the sales of this campaign was directed to transforming the lives of the girls under the internationally acclaimed development programme called WOMEN:Girls’ Goal. Check out the campaign video below: