The identity of the modern woman is boundless and incredibly nuanced. It has become imperative for contemporary fashion brands to recognise the multifaceted nature of women, adapting the perspective on traditional femininity into a more inclusive definition. BAZAAR spotlights three local brands that are pushing forward this female empowerment agenda, in the wake of International Women's Day.
You’ve probably heard of the name Whimsigirl as they’ve been a favourite for the insane comfort level of their designs. Spearheaded by architecture graduate Syazana Sukiman, Whimsigirl found its roots in childrens wear before expanding into women’s clothing. The Whimsigirl brand is concentrated on the ‘everyday girl’ and each collection accommodates every lifestyle or age group imaginable. With slogan tees and crisp shirts in muted colours, find your everyday essential here.