It’s their time to shine
From blockbuster actors and actresses to popular heartthrobs, Korean celebrities are forging their path in the entertainment industry—reshaping people’s views on K-dramas and K-pop. With a strong fanbase and tons of influential power, these idols are experiencing brushes of fame, making them wield that power in creating a bigger and wider portfolio. A testament to their growing influence, these celebrities are making rounds in the fashion and beauty industry—being tapped on as brand ambassadors.
Ahead, we’ve curated a guide on the latest Korean celebrities who are ambassadors of luxury fashion and beauty brands. Expect to see old-school figures and members of popular K-pop bands. Stay tuned as we update this list throughout the year.
The ultimate guide to all the latest Korean celebrities who are luxury brand ambassadors:
Fendi
A rapper, singer and composer, Christopher Chahn Bahng aka Bang Chan has been making his mark for a long time now. As the leader of the boyband Stray Kids, the artist has been at the forefront of the K-pop industry—all thanks to his dynamic personality, music and fashion style. Now, making new milestones, the artist has become Fendi’s newest brand ambassador.
Guerlain
Known for her roles in Full House and Descendents of The Sun, Korean actress Song Hye-Kyo is making waves yet again. Unfolding a new chapter in her story, the starlet is now Guerlain’s newest muse—the first Asia Pacific ambassador to surface. Considering her glass-like skin, she will be the face of skincare and makeup, which is no surprise at all.
Prada
Famous for his role in the K-drama Queen of Tears, Kim Soohyun is Prada’s latest brand ambassador. With tons of accolades under his belt, the actor has become one of the most prominent figures in the Korean film industry. With a captivating personality and sense of style, we can’t wait to see him appear in Prada’s future campaign.
Valentino
South Korean singer, actress and model, Lim Yoona rose to fame with her girl group, Girls’ Generation. With tons of recognition and adoration, the actress has made a mark in the entertainment industry with her musicality, sartorial choices and her reputation in acting. So, it’s no shocker that Valentino appointed the beautiful artist as their newest creative influence.
