The Most Googled Fashion Searches of 2018 Have Been Revealed



As 2018 rolls to a close, Google has looked back at what we’ve all been searching for over the past 12 months. In terms of fashion, the royal family and nostalgia peaked our curiosity with the Duchess of Sussex and Cambridge ranking alongside the 90s, 00s and grunge. For a look ahead to see what trends will dominate in 2019, read our definitive guide.

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9. Kate Middleton

Getty Images, Stuart C. Wilson

Kate Middleton might not be the official title of the Duchess of Cambridge, but it is the term most people use to search for her. The Duchess of Sussex may have attracted more international headlines this year, but Kate’s popularity – in Google search terms, at least – shows no sign of waning.

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