The Most Googled Fashion Searches of 2018 Have Been Revealed



As 2018 rolls to a close, Google has looked back at what we've all been searching for over the past 12 months. In terms of fashion, the royal family and nostalgia peaked our curiosity with the Duchess of Sussex and Cambridge ranking alongside the 90s, 00s and grunge. For a look ahead to see what trends will dominate in 2019, read our definitive guide.

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8. Hipster style

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Hipsters may have a bad rep, but the world is still curious to see what they’re wearing. While the stereotype of plaid shirt-wearing bearded men on a fixie bike might feel a little staid, the hipster look has evolved – 90s sportswear prevails, the kind that looks like it’s been found in a charity shop, but has actually been bought from an over-priced vintage shop in Peckham or Dalston.

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