The Most Googled Fashion Searches of 2018 Have Been Revealed



As 2018 rolls to a close, Google has looked back at what we've all been searching for over the past 12 months. In terms of fashion, the royal family and nostalgia peaked our curiosity with the Duchess of Sussex and Cambridge ranking alongside the 90s, 00s and grunge. For a look ahead to see what trends will dominate in 2019, read our definitive guide.

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7. Harajuku fashion

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Characterised by wild, cartoonish and often child-like styles, Harajuku fashion was named after the district in Tokyo around 20 years ago. While it’s an ever-evolving aesthetic, it’s still rooted largely in a girly-glam look that street style photographers can’t get enough of.

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