Won Hundred’s collections offer a broad range – from out-there pieces to versatile wardrobe staples that can be transferred from look to look. Its founder and creative director Nikolaj Nielsen’s vision was to create a brand that never loses its relevance. The label is also ethically conscious, keeping in mind everything from pollution levels to the well-being of the models on shoots. Its latest initiative is the ‘Green Cross’ label, which informs the buyer that the garment is made from organic material.