Tiffany & Co. Introduces The Lose Yourself In Love Campaign Starring Beyoncé

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For the second year in a row, Grammy Award-winning icon, Beyoncé graces Tiffany & Co.’s campaign celebrating individuality, love, and universal connection. The collaboration showcases a shared vision between the two with the motto “Lose Yourself In Love”—a homage to finding happiness in being yourself and embracing the power of possibility.

“I am honoured to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” said Beyoncé.

The legendary powerhouse stuns in Tiffany & Co.’s coveted pieces including the Tiffany T, Tiffany HardWear, Tiffany Knot, and the new Tiffany Lock. Exuding confidence and love, the newest campaign embodies self-love and empowered elegance.

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The campaign also stars Jean Schlumberger and Elsa Peretti’s in the most decorated pieces that shows beautifully on Beyoncé. But, the most iconic piece that was highlighted goes to the custom Tiffany HardWear necklace, created specifically for the campaign. It took over 40 hours to assemble the 18k gold link necklace—a joyous symbol for the campaign.

The Lose Yourself In Love campaign is also a reflection of Tiffany & Co.’s continued support of underrepresented communities by giving scholarship funding for students—a partnership made with the Carters through the social impact platform, Tiffany Atrium.

Find out more about the Lose Yourself In Love campaign at

All images courtesy of Tiffany & Co.

Scroll To See The Tiffany & Co.s Coveted Pieces

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Tiffany HardWear graduated link necklace in 18k yellow gold





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