Zendaya has been named as the new women’s global ambassador of Tommy Hilfiger and will be co-designing a capsule collection for the brand. The actress is following in the footsteps of supermodel Gigi Hadid, who worked on four successful collections with the American brand, revealing her final Tommy x Gigi collection in Milan last February.
The actress will work with the American designer to create a Tommy x Zendaya capsule collection, which is promised to bring her unique style across.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” Tommy Hilfiger said of the news. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”
“Fashion is more than just wearing cool clothes,” Zendaya said. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
This news follows two years of big-budget shows to reveal the Tommy x Gigi collections, which took the brand from Los Angeles to London. The American label also put on a catwalk extravaganza to reveal the Lewis Hamilton collaboration in Shanghai for autumn/winter 2018. Where the brand will choose to show the first Zendaya collection remains to be seen, but we’re guessing it won’t be a low-key affair.
From: Harper’s BAZAAR UK