Actor Lucy Boynton makes her debut as a Chanel ambassador in the Coco Crush 2024 campaign launched this month.

Lucy Boynton for Chanel Coco Crush 2024

The actor joins fellow house ambassadors Jennie of K-pop group Blackpink as well as actor Amandla Stenberg in the campaign.

Jennie & Amandla Stenberg for Chanel Coco Crush 2024

The Coco Crush line owes its distinctive design to the iconic quilted motif already synonymous with Chanel. It’s an emblem dear to the House since 1955, most recognisable on its sought-after quilted bags. For the jewellery collection, the tactile appeal of quilted leather is mimicked onto the surface of rings, bracelets and pendant necklaces. In an array of yellow or white gold, or the alluring signature beige gold, with or without diamonds.

Delicate and distinctive, the Coco Crush jewellery line is designed for creative stacking.

Of Chance Encounters

The Coco Crush 2024 campaign carries the theme of chance encounters, where luck and destiny intersects. And this is embodied in the clean and even incisions that criss-cross over the curved surface of each gold piece from the collection.

Lucy Boynton behind the scenes of the Coco Crush 2024 campaign.

Some key pieces this season include the new single earring in white gold, and new mini bracelets in yellow, white or beige gold, with or without diamonds. Additionally, the bracelets feature the exclusive (patent pending) rotating and invisible Coco Twist. So the new Coco Crush mini bracelets now close with just a simple turn. 

Of Strength & Simplicity

The Coco Crush collection plays on dualities, of strength and delicacy, simplicity and density, softness and rigour. But better still, the Coco Crush pieces are designed for some creative stacking. Check out some of the pieces below, or visit this link for more pieces from the collection.