Bell & Ross Goes Green With Their New BR 05 Chrono

BR 05 Chrono

The Franco-Swiss watchmaker is ushering in a golden age for luxury watchmaking

Bold, brash, and brazen, Bell & Ross has gone daring with boundary-pushing ideas, both aesthetically and technically with their new BR 05 Chrono. Inspired by nature and an urban oasis, the newest Chrono timepiece brings about a breath of fresh air with its fetching green dial.  

Here’s everything you need to know about Bell & Ross BR 05 Chrono:

BR 05 Chrono

The Dial

Breaking out of the monotony of bland coloured dials, Bell & Ross is leading the way in the green watch trend. Their new BR 05 Chrono has a satin, green dial that symbolises luck, nature, and hope. Whether you’re looking for a welcome boost of colour in your accessories or just need a strong timepiece, the new wristwear meets all the expectations of renewal and change. 

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The Use of Stainless Steel

Clocking in an updated aesthetic, the timepiece has Bell & Ross’ signature rounded square design with a 42mm diameter case made out of stainless steel. Decorated with satin-brushed surfaces and bevels that are polished beautifully, the BR 05 Chrono Green Steel watch exudes modern spirit. Built with sophistication and a stunning geometric silhouette, this watch was made for explorers. 

“The case and strap are one. This design is a nod to a type of watch that first appeared in the 1970s. Transposed into the Bell & Ross identity, we were able to achieve a result that is at once clear, modern and graphic,” emphasised Bruno Belamich, Creative Director of Bell & Ross. 

The Clock Display

In all its glory, the watch is also versatile and easily readable because of the green dial’s light-diffusing effects. With a counter at three o’clock indicating the chronograph minutes, and another at nine o’clock displaying the small seconds – all you need is a glance to tell the time. On top of that, the date is also displayed barefaced with a discreet aperture set between 4 and 5 o’clock.

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The Movement

At the heart of the BR 05 family, the new Green Steel is part of the brand’s range of chronographs, featuring the mechanical self-winding BR-CAL301 movement. This robust calibre delivers great reliability and considerable efficiency. Visible through the sapphire crystal case back, the rotor is a finely skeletonised full disc inspired by a car rim; a characteristic signature of Bell & Ross automatic movements. 

With its complex and creative design, the BR 05 Chrono Green Steel is arguably the most sought-after watch in the world at the moment. It is a timepiece that will continue ticking well beyond the day when your own heart ceases to do so. 

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