Presenting Home of Originals.
Nestled in the heart of Kuala Lumpur, adidas Malaysia embarks on a mission to transform the retail landscape. With the unveiling of Home of Originals, the concept store is a celebration of community, culture and sport. We’re calling it a vibrant hub where originality takes charge.
However, this isn’t like any concept store. adidas Malaysia has chosen to establish its first store outside of a conventional mall by marking a new era at The Campus Ampang. The Home of Originals boasts an eye-catching industrial aesthetic, further complemented by a curated collection of adidas Originals apparel, footwear and accessories. This also includes a “MADE FOR YOU” zone where personalised experiences come alive.
Inside adidas Malaysia’s Home of Originals:
“The Home of Originals at The Campus Ampang represents a new way for adidas to show up in the city,” said Preston Page, Country Manager, adidas Malaysia. “This goes beyond a traditional retail space, as we look to build a hub shaped by the community, with hyper-local plans from community events to run club meets and the upcoming takeover of the adidas Football Park.
Beyond retail, the art of innovation trickles into the transformation of the football field into the adidas Football Park. A hub for sports and community, the park is a way to encapsulate the spirit of the game itself: bringing people together. As the Home of Originals opens its doors, it sets the stage for the lifestyle brand to become a changemaker in the city’s cultural landscape.
With its curated offerings and community-centric approach, adidas is changing the way we think about retail. Whether you’re there to uncover your love for the Originals or get yourself involved with their upcoming community-led events, it’s set to be the place to be a part of something extraordinary.
Where: Lot G-14, Ground Level, The Campus Ampang
