It’s time to protect your future generations
The word we say a million times—Selamat—has flooded every screen, every timeline, during any festive season. We say it so often, so automatically, that it has become beautiful and familiar. Selamat means safe. It means well-protected. This makes it one of the most prominent words used in the Malay language, especially during Eid.
Road accidents remain the leading cause of death for Malaysians aged 15 to 40. The Raya period, with its mass migration of millions of vehicles onto highways stretched to capacity, is among the most dangerous windows in the national calendar. We know this. We have known this for years. And still we pile into cars, wish each other Selamat, and leave the seatbelt buckle dangling in the back seat. But the greatest gift you can bring home is the people travelling with you.
Here’s how you can be “Selamat” with Volvo this festive season:
This year, Volvo Car Malaysia has quietly pointed out a reminder of what the word Selamat actually asks of us. Before you turn the key, before you join the convoy, Volvo reminds you to ask if everyone in the back seat buckles up. Especially, with Volvo’s three-point seatbelt—an innovation the Swedish car brand introduced to the world in 1959 and subsequently gave away freely so that every manufacturer could adopt it—being safe on the road is easier than ever these days.
Real care is not the gift you carry home in a box. It is the deliberate, unhurried pause before you pull out of the driveway. It is turning to every person in the car— the grandmother in the back, the children in the middle row—and waiting until you hear the click. This Raya, say Selamat like you mean it. Because you do.
This festive season, protect your loved ones—and your future generations—and yourself with Volvo. Follow Volvo Car Malaysia on Facebook http://bit.ly/VolvoMY-, FB and Instagram at http://bit.ly/VolvoMY-IG.
