What It’s Really Like To… Launch a Philanthropic Initiative

In a nutshell, my job involves… organising and executing the philanthropic adventure of a lifetime for 80 inspirational women who want to make a difference in this world. Cash & Rocket is an annual multi-day road trip that empowers women to “drive for change” and raise donations for organisations that provide support for women and children around the world. This year, we are introducing the tour to the US and driving over 700 miles from San Francisco to Las Vegas from 7 to 10 June.

Courtesy of Julie Brangstrup

When I was a child I wanted to be… a motorcycle cop.

I got into this industry by… starting a company called Gumball 3000, where I organised 10 rallies in 50 countries for more than 1,200 participants.

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I love what I do because… we are truly making an impact on the lives of thousands of women and children who need our support. Their response and gratitude is worth all the hard work.

The best part of my day is… waking up with my husband and children.

The hardest part of my day is… that there are never enough hours in it.

The aspect of my job that always surprises people is… that I work on every detail, and when they realise that planning and organising the tour is much harder than they thought it would be.

The three skills that help me succeed are… the art of negotiation, consistency and resilience.

The biggest change in my industry at the moment is… the impact of the #MeToo movement, which has encouraged more women to speak out and support one another.

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My role model is… I have two: Anna Wintour and Oprah Winfrey.

The one thing I wish I’d known when I started out is… how important it is to make sure you have a strong team. A solid crew is highly needed at any start-up.

Anyone wanting to do my job should begin by… creating a network and then learning how to use it strategically.

In 10 years’ time, I’d like to… build our business into a global platform that provides support to millions of women and children around the world.

From: Harper’s BAZAAR UK