A New Era of Music Collaboration Begins
Jameson launches Distilled Sounds, a global music programme featuring our 2023 Women of the Year Claudia Tan and Grammy-winner Anderson .Paak.
From Kuching to Ireland: Claudia Tan Joins Anderson .Paak for a Musical Adventure with Jameson
Jameson, the world’s iconic Irish whiskey, has unveiled ‘Distilled Sounds’, a new music programme. It aims at uniting artists worldwide to create and perform new music. This year, Grammy-winning artist Anderson .Paak will lead the initiative as Jameson’s first Music Distiller.
Claudia Tan
In a stellar lineup, Kuching-born singer-songwriter Claudia Tan. Named Harper’s Bazaar Malaysia’s 2023 Woman of the Year, has been selected for this prestigious programme. Claudia will join other global talents at Jameson’s Sound Distillery in Ireland this August. Here, she will collaborate with Anderson .Paak and Australian-based, Papua New Guinea-born singer-songwriter KAIIT to produce new music.
Jameson’s Distilled Sounds connects artists from Japan, Korea, the US, the UK, and beyond. The first collective will gather in Ireland for a week of creativity, learning, and performances. Additionally, Claudia will release a new song as part of this collaboration and host a range of content with Jameson Distilled Sounds.
Launch and Vision
To kick off the programme, Jameson released a short film starring Anderson .Paak and his alter ego DJ Pee .Wee on the Jameson Malaysia Page. The film, directed by Glenn Kitson, showcases the new radio station JJ Smoove 178.0. Anderson .Paak stated, “The connection and energy needed for songwriting is best served face-to-face. We’re bringing artists from across the world to Ireland to unlock the magic of connection.”
Claudia Tan shared her excitement, saying, “I’m incredibly honoured to be the first Malaysian artist to take part in this programme and to be mentored by one of the greatest creatives in the music industry.”
Jameson’s Distilled Sounds aims to foster musical talent, providing growth opportunities, mentorship, and international exposure. Joao Rozario, International Marketing Director for Jameson, said, “Distilled Sounds is a commitment to bring our family of artists together to collaborate and produce new music. This chimes with our global positioning that if people share the same spirit and values, they must be a Jameson.”
Jameson’s Distilled Sounds programme promises to be a groundbreaking initiative in the music industry. Bringing together diverse talents from around the world. Claudia Tan, Harper’s Bazaar Malaysia’s 2023 Woman of the Year, stands at the forefront of this exciting journey. Her participation underscores the programme’s commitment to nurturing and showcasing exceptional talent.
Stay tuned to witness the magic they will create at the Sound Distillery.
