Johnnie Walker Blue Label Gets a Couture Makeover for Deepavali
This Deepavali, Johnnie Walker brings together the worlds of fine whisky and haute couture through a striking collaboration with celebrated fashion designer Rahul Mishra. The partnership sees the unveiling of a limited-edition Johnnie Walker Blue Label, now available in Malaysia, reimagined through Mishra’s artistic lens.
Johnnie Walker Blue Label Gets a Festive Redesign with Rahul Mishra’s Artistic Touch
Known for his exquisite embroidery, vibrant use of colour and commitment to slow, mindful craftsmanship, Mishra infuses the bottle design with his signature storytelling. Drawing inspiration from India’s rich cultural tapestry, he captures the spirit of “bright beginnings” through motifs of blooming flora and lively fauna set against a luminous festive night — a symbol of abundance and new possibilities.
“The process of creation and the value of craftsmanship are at the heart of what I do,” says Mishra. “Sharing that philosophy with a brand like Johnnie Walker, which has centuries of heritage and a lineage of artisans, felt like a natural and meaningful partnership.”
Inside the bottle lies the iconic Johnnie Walker Blue Label, one of the brand’s most revered blends. Crafted from just one in 10,000 casks selected for their rarity and depth of character, it delivers layers of citrus and rose, followed by notes of dark chocolate, vanilla and hazelnut wrapped in gentle smoke — a profile perfectly suited to festive gatherings and celebratory toasts.
Dr Emma Walker, Johnnie Walker’s Master Blender, shares: “This collaboration with Rahul Mishra celebrates not only craftsmanship but also connection — the joy of coming together during moments that matter most.”
With only 300 bottles available across Malaysia, you better snatch up these bottles soon before they’re all gone!
