It’s a pink affair.
Malaysia’s leading fine jeweller, Diamond & Platinum, participated in “Pink Spark: Uniting for a Cause,” an event organised specifically for Pink October month.
Powered by JomRun, a renowned organiser of runs and rides, Diamond & Platinum make their mark by participating in this fantastic event to raise awareness about breast cancer. The best part? The event was a huge success, raising over RM 140,000 in total!
At the heart of the event was a noble objective – to promote awareness and support for breast cancer.
Diamond & Platinum collaborated with renowned organisations, including Pavilion Bukit Jalil, National Cancer Society Malaysia, Majlis Sukan Negara, and their sports personalities to create an unforgettable experience.
The National Cancer Society Malaysia (NCSM) was the primary beneficiary of this remarkable initiative.
During the Pink Spark event, NCSM supported the cause by providing screening for hepatitis B and hepatitis C, along with iFOBT for colorectal cancer, blood sugar tests, and clinical breast examinations.
The event also celebrated the extraordinary achievements in the seemingly ‘ordinary’ lives of the women of today. It was an opportunity for attendees to engage in various activities, including a charity run, interactive workshops, inspirational talks, and entertainment.
Diamond & Platinum also donated RM30,000 as charitable funds to assist in the awareness and efforts of NCSM during the Pink Spark event. In attendance were Ms Kung Suan Ai, Marketing Director of Kuala Lumpur Pavilion Sdn. Bhd., who received a token of appreciation from Mr Leslie Choong, Director of Diamond & Platinum, for showing full confidence and support for the cause.
What makes this event so special to the cause is how it aligns with the NCSM tagline, “Celebrating Life.” The Pink Spark event aims to educate and minimise cancer in Malaysia by raising public awareness on the prevention, screening, and early detection of cancer through education. By providing a platform for sharing stories of resilience and survival, the event provided a positive message of hope to everyone.
The event was a huge success as it brought together individuals, families, friends, and communities to create a powerful force for change.
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