Tiffany & Co. takes to the skies this Lunar New Year, with the help of a different winged beast.
After flying high last year with a collection inspired by its iconic Bird on a Rock motif, Tiffany & Co. takes to the skies once again, this time for the Lunar New Year, with the help of a different winged beast.
The pegasus is the guiding motif for the jeweller’s 2026 Chinese New Year campaign, a choice that manages to feel both aspirational and grounded in the House’s storied legacy. Under chief artistic officer Nathalie Verdeille’s direction, the mythical creature emerges from Jean Schlumberger’s imaginative universe, bringing with it associations of grace and momentum that align perfectly with the year of the horse.
The centrepiece: the Knot mini key pendant
The campaign anchors itself in Tiffany’s established collections rather than creating something entirely new. This approach allows the designs to feel accessible whilst maintaining their occasion-specific appeal.
Knot mini key pendant, Tiffany & Co.
In particular, the Knot collection takes centre stage with the introduction of a mini key pendant in 18-carat rose gold. Set with a single pink sapphire, the piece reinterprets the signature bow motif (originally from 1889) into something more contemporary. Symbolically, the key suggests openings and opportunities, a fitting metaphor for new year celebrations, whilst the pink sapphire injects colour without veering into excess.
Knot mini key pendant (back view), Tiffany & Co.
Everyday elegance
Better still, these are jewellery designed for everyday significance rather than mere festive trends. The pendant’s refined proportions make it suitable for layering or wearing alone, adapting to different styling preferences with ease.
And this versatility extends across the campaign’s other collections: HardWear brings its industrial edge through link designs punctuated with diamonds, whilst Tiffany T offers the clean geometry that has made it such a modern classic. The Lock collection contributes its protective symbolism, rendered in rose gold with pink sapphires or pavé diamonds.
Indicative of the occasion, rose gold dominates the colour palette, a warm choice that complements the festive season whilst remaining sophisticated year-round. The use of pink sapphires and rubies (in the Sixteen Stone collection) adds vibrant accents without overwhelming the designs. These are pieces that reward closer inspection, revealing their craftsmanship through details rather than obvious display.
Sixteen Stone pendant & earrings, Tiffany & Co.
Beyond rings & necklaces
The campaign also features timepieces, notably the HardWear watch with its pavé diamond setting and mother-of-pearl dial, and the Tiffany Rope watch in yellow gold with diamonds, both stunning takes on functional luxury, offering an alternative to traditional dress watches.
HardWear watch, Tiffany & Co.
Rope watch, Tiffany & Co.
What resonates here is Tiffany’s confidence in letting good design speak for itself. The Pegasus motif provides thematic cohesion without dictating every element. Each collection maintains its distinct identity whilst contributing to the campaign’s broader narrative about transformation and new possibilities.
