For the last 18 months the beauty enthusiasts amongst us have been seemingly as excited by cutting edge innovations in skincare (drone technology, we’re ready for you) as the use of ancient facial tools, used in line with time honoured traditions.
We’re talking about traditional Chinese derma rollers made of jade – or other gemstones like rose quartz – which have seen a surge in popularity of late, despite the beauty device market being down overall last year. But handheld jade and rose quartz rollers are not just a huge hit with millennials because of their low price tags.
Why the resurgence?
Their popularity over the last couple of years could be explained in multiple ways. Given that researchers examining data from Pinterest’s 48 million beauty lovers reported that ‘derma roller’ pins were saved a major 345% more in 2017, there’s no denying the fact that they look good on social media. Plus, of course, when influencers share their use of the tool on Instagram or YouTube, followers will click-to-buy and join the club (WWDreport that an Amazon jade roller was influencer Marianna Hewitt’s top-selling affiliate-linked product in 2017, according to Reward Style who monetises her content).