Big things are on the way
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Make way for Jin from BTS as he is announced as the newest global ambassador for Alo Yoga—highlighting the brand’s commitment to fashion, performance and mindfulness.
Alo Yoga announces Jin as their global ambassador
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With his love for the brand and excitement about the partnership, Jin shared, “What I really love about Alo Yoga is how they effortlessly combine comfort, style and purpose, while also putting a big focus on both physical and mental well-being, which is something I really care about. Plus, their approach to mindful movement totally resonates with me—it’s not just about what you wear, but how it makes you feel and how it encourages you to stay present. Alo creates pieces that let me move freely, whether I’m working out, rehearsing, or just chilling, and their studio-to-street designs make it so easy to switch between different parts of my day.”
On top of that, the K-pop star added, “This partnership with Alo means a lot to me because it aligns with values I hold close to my heart. Alo isn’t just about clothes; it’s about embracing a lifestyle that’s all about well-being, mindfulness, and balance. For someone like me, who really values taking care of both my body and mind, working with a brand that encourages people to move with intention and live with purpose is really meaningful. It also gives me the chance to connect with a community that believes in living fully, staying grounded, and being present—things I try to live by in my own life and music.”
Jin’s favourite picks
Reflecting his love for comfort, style and versatility, BTS’s Jin has a few favourites you’ll want to check out:
- The Make Waves Hoodie and Make Waves Sweatpants = are his go-to for chilling out or warming up in style.
- The Double Take Short Sleeves = Perfect for those effortless, versatile days.
- The Alo Runner = is Jin’s top pick for sleek, all-day comfort.
- The Performance Off-Duty Cap = is his must-have accessory, for when he wants to stay low-key but still look sharp.
The Seoul flagship store
As Alo Yoga steps into the Korean market, they’re also preparing to open their first flagship store in South Korea’s Dosan Park in Q2 2025. The opening of its flagship store is set to be a thrilling milestone for the brand. Designed with Alo Yoga’s signature aesthetic, this stunning store features a sleek slatted wood façade, a rooftop terrace for soaking up the sun and a serene sunken garden that feels like a peaceful oasis.
Additionally, the store will showcase the brand’s full identity, offering everything from stylish activewear to must-have wellness essentials, complete with a VIP section for exclusive clients. With this flagship location, Alo Yoga is ready to bring its entire experience to South Korea, giving customers easy access to their fabulous collections while expanding the brand’s global presence in style.
Alo Yoga 2025 campaign
In early 2025, the brand will be thrilled to announce an exciting campaign featuring BTS’s Jin. This collaboration will not only shine a spotlight on Jin’s unique approach to wellness and self-love but also highlight his influential presence in the global lifestyle scene. Plus, the campaign aims to inspire everyone to prioritise their mental and physical health.
Stay in the loop and keep an eye out for the launch date, sneak peeks and exciting announcements by following Alo Yoga’s official website and Instagram. You won’t want to miss a thing.
