A few hours after its Haute Couture show in Paris, Chanel unveiled the highly anticipated fragrance: Gabrielle Chanel. The launch was an immersive experience with every detail extremely well-thought-out. We break it down into four things you need to know about the party!
2. The mood-elevating décor
The space was set out to reflect Gabrielle Chanel’s personality: courageous, unbowed, determined, resolute, passionate, and ambitious. A play of different visuals coupled with the new fragrance wafting through the air heightened the riveting experience.
