“I wanted to push the fragrance beyond the realm of what a perfume looks like, or how it’s packaged,” says Jeremy Scott of his first fragrance for Moschino. Never limiting the boundaries of his creativity – evidently, with his Adidas collaborations – Jeremy Scott has translated the Italian fashion house’s founder, Franco Moschino’s adoration for snuggly soft toys into this adorable teddy toy fragrance. Perhaps it was afraid that it wouldn’t be taken seriously, hence the bear’s white tee that states “THIS IS NOT A MOSCHINO TOY”. Expect a woody scent with hints of mountain tree moss in the cutest perfume toy on the market.

Moschino Toy EDT (50ml), RM349