These are the contemporary labels to have on your radar.
Words by Amy De Klerk
A few decades ago, us shoppers tended to fit into two clear categories: those who bought on the high street and those who filled their wardrobes with designer products. However, due to a number of factors (including social media, influencers and a heightened understanding of sustainability), the industry has changed in a big way over the past few years – and with this has come a rise in the number of contemporary labels, which fit somewhere between the affordable and luxury camps.
So, if you are someone looking to move away from the high street, but not able to spend at the top end of the designer spectrum, then you are in luck because there have never been more or better mid-priced luxury labels.
Below, we round up 25 of them, all of which are loved by fashion editors the world over.
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This article originally appeared on harpersbazaar.com/uk/
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Los Angeles label Loéil was founded in 2015 and has remained one of the fashion world’s best-kept secrets ever since. The brand prides itself on superb quality and effortless, understated minimalism but it’s the trend-led separates that keep us coming back.
We go there for: Knits, trousers and accessories that look like they’ve come straight off the catwalk.