These are the contemporary labels to have on your radar.
Words by Amy De Klerk
A few decades ago, us shoppers tended to fit into two clear categories: those who bought on the high street and those who filled their wardrobes with designer products. However, due to a number of factors (including social media, influencers and a heightened understanding of sustainability), the industry has changed in a big way over the past few years – and with this has come a rise in the number of contemporary labels, which fit somewhere between the affordable and luxury camps.
So, if you are someone looking to move away from the high street, but not able to spend at the top end of the designer spectrum, then you are in luck because there have never been more or better mid-priced luxury labels.
Below, we round up 25 of them, all of which are loved by fashion editors the world over.
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This article originally appeared on harpersbazaar.com/uk/
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Aussie label With Jéan may only be a few years in the making, but the brand already has something of a cult-like following. Created by Sami Lorking-Tanner and Evangeline Titilas, the team’s design premise was to create fun pieces that could easily be teamed with jeans or denim jackets, elevating the casual wardrobe. Many of the label’s designs sell out fast and it is not unheard of for them to reach 1,000-person wait lists, so it is fair to say that we are not the only fans of the label.
We go there for: Vintage-inspired pieces that dress up our everyday looks.