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Streetwear giant, Kith, and iconic Italian design house, Versace, have selected model Bella Hadid as the new face of their upcoming collaboration—which features over 100 stunning pieces of women’s and men's ready-to-wear fashion, footwear, and accessories.
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The just-released campaign showcases Bella in nine distinct outfits. The styling effortlessly plays off Kith's streetwear sensibilities, thanks to the sportier and baggier silhouettes, and Versace's maximalist approach to design, courtesy of ultra plush materials and the array of eye-catching prints the Italian brand is known for.
In one shot, Bella sports a pair of black and gold biker shorts with a matching bikini top, styled with a chain necklace, and large hoop earrings featuring Versace's signature Medusa head. In another trendy look, she rocks a rich burgundy velour tracksuit that boasts blue and gold baroque print throughout, paired with a killer pair of high-heel mules.
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While Versace's iconic Medusa head print is featured across the collection, this is the first time in the brand's storied history that the iconic emblem has been redesigned: it now features the Kith box logo across the eyes.
Kith's founder, Ronnie Fieg, shared his digital mood board for the collection online. It features a plethora of colorful imagery showcasing standout campaigns from the fashion house, with a bevy of '90s supermodels (Naomi, Christy, and Claudia, oh my!) along with the iconic designer Gianni Versace, and snapshots of both the original and recently reinterpreted Medusa logos.
Explore the full campaign below.
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