The next time you’re in Madrid, head to Calle de Serrano, 70 in the “Milla de Oro” (Golden Mile) and lose yourself in the wonders of Bottega Veneta’s new boutique. Spanning 559sqm over two floors, the store showcases an extensive range that includes ready-to-wear, handbags, small leather goods, shoes and accessories.
“I’m delighted to be opening a new store in Madrid,” says creative director Tomas Maier. “The city has a historic beauty to it while exuding modernity and elegance, making it a natural fit for the brand. I’m confident that our clientele and all those who visit will appreciate the environment that we’ve created for them to enjoy the collections.”
Architecture enthusiasts will appreciate how the façade preserves the building’s beautiful 1930s design with wrought-iron balconies on upper levels. Interestingly, its grand central wooden door was originally a carriage entrance at street level.
Inside, the interiors were conceived by Maier himself, using light and space to create a sense of intimacy and sophistication as well as a luxurious shopping experience. From the oak tables and handcrafted vitrines to the door handles sheathed in leather, every element is custom-made.
Walls covered with ultra-suede or hand-made light beige Marmorino watch over custom-dyed carpets of pure New Zealand wool. American oak and bronze-tinted glass draw more light into the space, gleaming from the metal fixtures of matte black. Fabrics here include raso di satin, suede and mohair in soft shades of grey and light brown such as Flagstone, Roccia, Argile, and Dakar. The window podiums feature Gris du Marais, a new natural stone.
Reflected in the aesthetic are the maison’s defining qualities: timeless yet innovative design, the highest quality materials along with a sense of mystery and surrealism.
“This opening is part of our strategic efforts to strengthen our roots in Europe,” says CEO Claus-Dietrich Lahrs of the new boutique, which joins two other shops within El Corte Inglés. “We arrived in Madrid in 2005 with the first flagship. Throughout the years, we have built a strong connection with the local clientele who appreciates the quality and timelessness of our collections.”