Last week, we got the first glimpse of what Céline will look like under Hedi Slimane, the brand’s new creative director, when Lady Gaga stepped out carrying a black leather bag by the designer. And now, Céline has given is the biggest clue yet as to what Slimane’s Céline vision will be with the reveal of the brand’s new logo.
Sharing three identical videos on Céline’s Instagram account (and removing all previous posts, showing a move away from the brand that existed under Phoebe Philo), the label revealed that its new logo was a callback to the original one created in the ’60s.
“The new logo has been directly inspired by the original, historical version that existed in the 1960s,” the caption says. “The modernist typography used dates back to the 1930s. The accent on the ‘e’ has been removed to enable a simplified and more balanced proportion, evoking the Celine collections of the 1960s where the accent wasn’t used often.”
LE NOUVEAU LOGO S'INSPIRE DIRECTEMENT DE CELUI, HISTORIQUE, DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀ LA TYPOGRAPHIE EST MODERNISTE, DATANT DES ANNÉES 30. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ACCENT SUR LE "E" DISPARAIT PAR SOUCI DE RÉDUCTION ET DE PURETÉ, A L'INSTAR DES COLLECTIONS DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ L'ESPACEMENT ENTRE LES LETTRES A AUSSI ÉTÉ ÉQUILIBRÉ, LES LETTRES RAPPROCHÉES. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" TRÈS PRESENTE HISTORIQUEMENT, REVIENT DE MANIÈRE INSTITUTIONNELLE SUR LE NOUVEAU CONCEPT PACKAGING ET SUR LES GRIFFES DES NOUVELLES COLLECTIONS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION "PARIS" NE FIGURERA PAS SUR LES CAMPAGNES PUBLICITAIRES INTITULÉES "CELINE". ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE
The caption goes on to explain that the spacing between the letters has been balanced out so that they are closer together and that the word ‘Paris’ will appear underneath the word ‘Celine’ on clothing labels and on packaging, but not in campaigns.
This logo change could well suggest that Céline’s new look will echo the aesthetic of the house when it first launched. Other than this, we know that Slimane will introduce menswear and couture as part of his vision for the luxury label. His first full ready-to-wear collection will be unveiled during Paris Fashion week on 28 September.
From: Harper’s BAZAAR US