Maria Grazia Chiuri this evening presented Dior’s cruise 2020 collection in Marrakech, the theme of which was “common ground” – a celebration of different cultures coming together to co-create and find common ground.
Rather than simply being inspired by the continent of Africa as a whole, the designer invited artists and artisans from different backgrounds and African cultures to work jointly with her to open a dialogue between them.
“Maria Grazia Chiuri has always had her heart set on establishing creative exchanges with African cultures,” Dior explained in a press release. “With this collection, she sought to dialogue with the real and imagined landscape of Morocco, at the crossroads of the Mediterranean, Europe and Africa, as a dream destination for artists, poets, writers and eternal adventurers.”
The show drew in the likes of Lupita Nyong’o, Jessica Alba and Karlie Kloss, who journeyed to the city’s 16th century El Badi Palace to take in the new collection.