Meet Glossier’s latest drop: Bubblewrap, a multi-purpose eye and lip plumping cream.
Like all Glossier products, Bubblewrap was born out of customer demand – an eye cream being the most requested product by the brand’s fans – and comes with a twist.
“We knew about this industry hack, especially popular with make-up artists, of using eye cream on your lips, so we dug into why that makes sense,” Melissa Souto, Glossier’s director of product marketing and development told Bazaar.
“The skin around your eyes and on your lips are very similar and are a lot thinner than on the rest of your face,” she explains, “and for that reason they’re pretty delicate and fragile – and lose hydration that much faster.” With this in mind Glossier married it with the requests from its community and the beauty hybrid was born.
The product’s key benefit is hydration – something those two areas of the skin need most and can gain a substantial benefit from, with specific ingredients for the eye area and lips to ensure optimal performance for both.
The name is intentionally reminiscent of Glossier’s iconic pink pouch packaging; given its intention to create a plump and protective cushion around the skin.
We already can’t imagine the beauty world without it.
From: Harper’s BAZAAR UK