Glossier Bubblewrap Is Inspired By A Make-Up Artist Hack

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Meet Glossier’s latest drop: Bubblewrap, a multi-purpose eye and lip plumping cream.

Like all Glossier products, Bubblewrap was born out of customer demand – an eye cream being the most requested product by the brand’s fans – and comes with a twist.

“We knew about this industry hack, especially popular with make-up artists, of using eye cream on your lips, so we dug into why that makes sense,” Melissa Souto, Glossier’s director of product marketing and development told Bazaar.

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“The skin around your eyes and on your lips are very similar and are a lot thinner than on the rest of your face,” she explains, “and for that reason they’re pretty delicate and fragile – and lose hydration that much faster.” With this in mind Glossier married it with the requests from its community and the beauty hybrid was born.

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The product’s key benefit is hydration – something those two areas of the skin need most and can gain a substantial benefit from, with specific ingredients for the eye area and lips to ensure optimal performance for both.

The name is intentionally reminiscent of Glossier’s iconic pink pouch packaging; given its intention to create a plump and protective cushion around the skin.

We already can’t imagine the beauty world without it.

From: Harper’s BAZAAR UK